What Permissions Should an AI Marketing Agent Have?
If you ask an AI agent to summarize advertising performance, does it also need permission to change your budget? Should an agent that drafts blog posts be able to delete existing articles or download your customer list? When assigning work, you need to define both the expected result and what the agent can access and do. Creating a report and changing an advertising campaign require different permissions. Give an AI marketing agent only the permissions it needs to complete a specific workflow. Separate reading, creating, editing, publishing, deleting, exporting data, and spending. Apply additional approval requirements and limits to actions with greater consequences. Define Instructions and Enforce Access Controls “Do not change the advertising budget” is an operating instruction. If the connected account still permits budget changes, the agent retains the ability to make them. For a reporting task, allow access to the required performance data and block budget...