AI Discovery Action Guide: What Local Small Businesses Should Do Now
The more you learn about AI discovery, the more practical questions you are likely to have. How do AI assistants such as ChatGPT find businesses? What information do they use? How are Google search results related to AI recommendations? Can a business appear in AI recommendations without ranking at the top of Google? As we explored in What Is AI Discovery? A Small Business Owner’s Guide , AI discovery adds another way for customers to find, compare, and evaluate businesses. But there is no single system that explains how every AI assistant finds and recommends local businesses. Different AI assistants can use different search, browsing, retrieval, and source-display features. Some AI services provide web search and visible citations or source links, but the exact experience varies by product and feature.[1][2][3][4] Results may vary depending on the question, the assistant, the information available to that assistant, and when the test is conducted. Traditional search rankings an...