How Search Systems Understand Your Business
Search for a local business on Google, and you'll immediately see a list of potential options. Most business owners assume the search system already knows exactly what each business is. In reality, it doesn't. Just as people build an understanding of someone by gathering information over time, search systems construct an understanding of a business by connecting multiple pieces of information. Every piece of information has a role. But before any of those signals can be interpreted correctly, the system must answer one fundamental question: What kind of business is this? Without that answer, every other detail becomes difficult to interpret. Business hours have different meanings for a restaurant than for a law firm. Appointment information means something different for a dental practice than for an auto repair shop. Even the same service description can carry different meanings depending on the type of business being evaluated. That is why search systems begin with ...