Why Is Your Website Still the Most Important Source for Understanding Your Business?
If you manage your Google Business Profile, you've probably asked yourself this question at least once. "Do I still need a website? Customers already find my business through Google Maps and my Business Profile." It's a reasonable question. Many customers decide to call, visit, or book an appointment after looking at nothing more than your business profile, opening hours, reviews, and phone number. From a customer's perspective, it can seem as though a website has become less important than it used to be. But that's looking at the situation from only one side. Before a search engine or AI assistant can recommend your business to a customer, it first needs to understand what your business actually is. What services do you provide? Who are they for? What makes your business different? In what situations is your business the right choice? Answering those questions requires far more than a business listing. That is where your website continues to play a unique ro...